Generating leads that will convert into customers is at the heart of every money-making business model. Developing and executing a lead generation strategy can be extremely challenging; it often separates companies that succeed from those that fail.
No one knows this better than you.
Great companies view marketing not as a burden, but as an opportunity. A lead generation strategy presents your company with a tremendous opportunity to make a substantial impact on those you serve.
That's why we are here, right?
When approaching the development and execution of a marketing strategy, you will find success by focussing on 3 simple, easy-to-manage concepts.
1. Your Audience
Who do you serve? What are their needs and challenges? What are their opportunities?
Without a clear, intimate understanding of who you are trying to reach, you cannot truly know how to build value, provide a real benefit to them, or be there when they need your company the most.
Your audiences can be prospects, leads, current customers and brand evangelists, such as members of your community, friends, family and professional associations. Learn and understand each of them well, speak their language and build your brand’s value.
2. Your Message
What are you saying to your audience? What are you offering and how to do talk about it?
After you have identified your audience, speak their language. Answer their questions with useful content. Create a helpful resource, such as a guide, that helps your current customers be successful while attracting new ones to you.
Your message to a prospect searching for your products and services in their local area is different then the message you give to loyal customers or brand affiliates.
The more targeted your audience, and the more refined your message, the higher your engagement rates will be!
3. Your Timing
How often do you engage your audience?
When & where can they see your brand? Are you there when they go looking for you?
Your message to your audience is not effective unless you are there when they need you. If you can deliver the right message, to the right audience, at the right time, then you have the opportunity to influence them to do business with you. Timing also means that you are in the right place, or on the right platform, leveraging the channels where your audience will be.
Every interaction with your brand is the chance to be influential.
Again, acquiring new customers is an extraordinary opportunity but it can seem like a daunting task. Simplify your marketing and lead generation approach by focussing on:
- The people you serve
- Your message to them, and
- Your timely and simple accessibility