Here at GetTheReferral.com, we offer a first of its kind product - a customized mobile app to manage your entire customer referral program. Not surprisingly, one of the questions that we’re often asked is whether it’s necessary to use an app, in order to enable past customers to provide new referrals. While I don’t generally like answering a question with another question, in this case, I’m going to do just that. My response is: Do you want to maximize your use of referrals as the best possible source of sales-qualified leads? If so, the answer is a resounding “yes”.
The Value of Referrals
If you’re in business, I hope I don’t have to tell you just how valuable referrals can be. We all put enormous amounts of time and effort into our marketing efforts, not to mention lots of money. All this is done in the hope of generating some leads for our salespeople to work with, all with the goal, of course, of closing more sales. As we know, the sales process is filled with possible pitfalls and complications, and most leads don’t ever convert into closed sales. Regardless of what business you’re in, or what you’re selling, I’m sure you’re up against formidable competitors, all vying for the attention of the same leads you’re trying to sell to.
Contrast the above pattern with a customer that comes to you by way of a referral from a satisfied customer. Smart shoppers in today’s always-online world have a wealth of information at their fingertips, and tend to do lots of internet research before making important purchases. But there’s something that most shoppers, 84%, to be precise, value even more than all of their research: a referral from a trusted source.
Get your past customers to send you more business.
Ideally, we would all love it if all our customers were clients for life, but not every product or service is one that needs to be bought on a continuous basis. You can, however, continue to benefit from the relationship, while also making it worthwhile for your customers, through developing a referral program. Even if a customer doesn’t need your services again, or may not need it for years, the relationship can continue by soliciting and rewarding them for providing referrals of their friends and loved ones. Offer them incentives, such as cash, gift cards, or “swag” with your company branding. Most customers appreciate the payment or freebies, and it gives them the feeling that they have something to offer their contacts.
The app manages it all.
Referrals are great, there’s no question. But that doesn’t mean that you can just tell your customers to spread the word, and wait for the orders to start pouring in, even with the offer of incentives. You need a cohesive program to manage the process, and our mobile app provides an efficient way to do just that. For you as management, the app provides a convenient dashboard from which you can manage the entire process.
If you’re ready to learn how our mobile app can help you institute a great customer referral program and increase your sales, give us a call today for a free demo!