It's almost like an untamed explosion of cheer erupts inside of your heart when you get a referral from a customer. Growing your business seems just a bit more reachable when a new opportunity for growth arises from a customer's referral.
The pressure of generating leads, and the seemingly endless amount of unreliable lead generation strategies you may have tried to employ, can leave you struggling to grow. Or worse, poor lead generation is the primary reason you are headed for disaster.
Many smart entrepreneurs and marketers are investing in customer referral programs and strategies that are maximizing the amount of revenue generation they experience from their existing networks.
Instead of buying leads or hiring sales people to make cold calls, you need to understand how you can make customer referrals your primary lead source while saving thousands of dollars on marketing in the coming year.
Get Total Buy-in from Your Team
A house divided cannot stand! In order to achieve maximum success with a referral marketing strategy, each key player must do their part. Referrals can come through existing customers, past customers, family, friends, professional and personal networks, and even prospects!
Missed opportunities to generate referrals are a painful and costly result of a fractured internal commitment to your referral program.
Get your team together and develop the appropriate workflow processes to ensure that your operations are equipped to capitalize on every referral generating opportunity you face.
Invest in a Tool that Helps You Execute
Developing and executing a referral program that consistently provides new business opportunities requires the balancing of a few key factors:
- Consistent education and promotion of your referral program to your audience
- Ease for your audience to send you referrals, and
- Effectively manage and track your referrals throughout the sales process
Here at GetTheReferral.com, we built our customer referral software to help you achieve all of this!
An investment in customer referral marketing will help you reduce your costs in many other marketing channels. To those who want to start building a powerful customer referral program while leveraging superior tracking and program management features, we suggest click here or below.
Take Your Referral Program Public
You may have a referral program, and you might even offer really attractive rewards, but your audience needs to be able to get information about your referral program from places other than your verbal efforts. In order to generate a consistent flow of referral leads, you'll need to make sure that you provide ample ways for your audience to learn about your customer referral program.
Creating a page on your website outlining how your referral program works is a fabulous start, even we have a page dedicated to our referral program, but don't stop there. Expand the reach of your referral program by developing email marketing campaigns that educate and entice your audience to send you referrals. Promote your referral program on social media and, if you have a mobile application, use direct messaging and push notifications to update your audience and to increase engagement.
Turn Every Prospect into a Referral-Producing Machine
Every interaction with a new prospect is a chance to blow them away and separate yourself from the competition. Regardless of how awesome you are, it is unrealistic to expect that you can convert every prospect into a customer. Myriad of reasons contribute to your less than perfect closing ratio, but do not grow weary! The excellent experience you provide to your prospects can be leveraged to generate new referrals.
Introduce your referral program into your sales process, and refer to it often! Register, enroll or input each prospect you have into your referral program and make sure they understand how they can benefit from the rewards you offer. Set-up a customized communication campaign, through email or text-messaging, to consistently remind, encourage and ask your prospects for referrals.
Toot Your Own Horn
Being braggadocious isn't very attractive, but it is healthy to celebrate success. If your team pulls off a massive project, or you come through in an impactful way for a client, make sure to let the world know!
Success stories and testimonials can be a powerful reminder to your audience that you are an incredible company. Stay relevant to your audience by constantly building value in your product and service, this will afford your audience the opportunity to share your company with the people they care about most.
Tirelessly Seek to Delight Your Customers
Regardless of your ability to generate referral leads from your prospects, the riches of your customer referral program will only be realized when your product or services are incredible. If you want to be a self-sustaining and growth-oriented company, then you will need to provide tremendous value to your customers.
Your on-boarding, installation, and implementation processes need to be streamlined and effective. Your ability to maximize revenue from your current customers will be a result of factors ranging from your product or service functionality, to the way you handle customer requests, to the way you answer the phone. If you want to spend less time scratching your head about how to generate new leads, then treat your customers so good that they are compelled to spread the word!
A customer referral program can be your marketing channel yielding the highest ROI, and referral marketing can allow you to reduce the costs associated with other traditional, less-controllable forms of marketing.
Everyone on your team needs to be involved in order to maximize the amount of referrals you receive. Promoting and educating your audience about your referral program is going to be a critical factor in your overall referral lead growth.
Use every touchpoint throughout your prospect and customer life-cycles to engage and invite your audience to send you referrals. We know that this may seem like a lot of heavy-lifting, but we have already solved these challenges for you with our custom-branded, customer referral software.