When it comes to marketing, businesses are constantly looking for the next big thing. Technology has created a situation where the rules always seem to be changing when it comes to reaching clients. Changes in the algorithms of search engines and social media platforms can send marketers and businesses owners into a panic. For example, you can spend significant time and effort creating high quality content only to realize that a small percentage of the people who follow you on social media saw the link you posted. Nuances like these highlight the importance of keeping up with the latest technological methods and developments in the marketing world.
But, what happens to all of the ‘old’ ways of marketing once you develop a high-tech marketing plan? There are likely a few methods that you should consider retiring. For example, do new customers find your phone number through an online search or in the phone book? If the majority of people find you online then you are not going to get much of a return on your investment if you purchase a full page ad in the local phone book. There are, however, some traditional methods of marketing that you should integrate into your new plan. One of the traditional forms of marketing that you should integrate into your high-tech marketing plan is word-of-mouth referrals. Word-of-mouth referrals are exactly what they sound like-referrals that come to your business through recommendations from a trusted source. These types of referrals are well researched and the data shows that people trust word-of-mouth recommendations more than any other type of advertising.
Where do word-of-mouth referrals come from?
When you think of word-of-mouth referrals it may bring to mind images of two people talking over coffee. Basically, many people think of ‘word-of-mouth’ as an in-person interaction where one person recommends your business to another person. Word-of-mouth referrals can definitely take place in these situations but they are not the only way you can tap into this valuable referral source. In today’s market, you can also think of word-of-mouth sources as any place where people can share their experiences, thoughts, and/or opinions. Using this definition, word-of-mouth referrals can happen through social media, online review sites, websites, mobile applications, and a number of other high-tech sources.
How do you integrate word-of-mouth referrals into a high-tech marketing plan?
We’ve established that word-of-mouth referrals can come through technology but there is still the issue of integrating those referral sources into your marketing plan. Relying on a number of different sources for word-of-mouth referrals could lead to wasted time and increased frustration. Instead of having customers refer your business on a number of different mediums, you can streamline the process for collecting word-of-mouth referrals. A high-tech way is to have an app developed for your customer referral program. That way, customers have the ability to provide you with referrals at any time from the palm of their hand. A customer referral app will make it easy for people to provide leads and receive incentives when those leads turn into customers.
Where can you find help integrating word-of-mouth referrals into a high-tech marketing plan?
If you do not know how to set-up a mobile app for your customer referral program, have no fear. You do not have to go through the process on your own. At GetTheReferral you can work with our professionals who can help you set up a mobile app that gives your customers an easy way to provide you with word-of-mouth referrals. You can seamlessly integrate this app into your overall marketing plan.
Capturing word-of-mouth referrals through a mobile app is the perfect combination of a tried and true marketing method and the latest technology.