There are so many things that demand your attention when you own a business. You have to deal with the practical elements that come up on a day to day basis and make time to work on the long term goals like growing your business. Sometimes it is impossible to get everything done and you have to allow a task or two to go undone. But there is one area that you should always make a top priority and that is customer relationships. You must always keep customer relationships a top priority because you care about your customers, they are an excellent lead generation tool, and because the reputation of your business depends on it.
You care about your customers
When push comes to shove you would say that your customers are the most important part of your business. You care about your customers and ultimately they are the reason your business exists. But, it can still be difficult to keep that in mind when there are so many demands on your time and attention. The reality is that even if you care deeply for your customers they will not recognize that fact unless you make customer relationships a top priority.
Happy customers are an excellent lead generation tool
Customer referrals are a powerful marketing tool for any type of business. The vast majority of people trust the recommendations of friends and family more than any other type of advertising. This makes happy customers one of your most valuable assets. When you put an emphasis on customer relationships in your business your customers will become an excellent lead generation tool. When customers know they are a priority to you and your staff then they will be much more inclined to refer others to your business than if they feel like a number or just another transaction. They can trust that you will treat the people they refer as a priority because you did the same for them.
The reputation of your business depends on it
Customer relationships should also be a top priority because the reputation of your business depends on it. If customer relationships are not a top priority that will eventually result in a negative customer experience. It is easy to look online and see what people have to say when they’ve had a negative experience with a company. Clearly, it is seemingly impossible to make 100% of the people happy 100% of the time. But, that should not stop you from trying to make the customer experience as good as possible in an effort to gain and maintain a positive reputation in the community. The real place you will see the impact of neglected customer relationships is in referrals. A person may not put too much thought into a negative review online but they will definitely consider the negative review they heard from a close friend. Up to 95% of people who have a bad experience with a company share that experience with at least one other person. Once you have established a bad reputation with someone or within a community it will take a lot of effort to turn it around. The best thing to do is keep your customer relationships a top priority from the beginning and avoid the fallout that comes from allowing that priority to fall by the wayside.
Of all the priorities you have for your business, good customer relationships should always be at the top. The way you treat and interact with your customers can have far reaching consequences for your business. You will have the positive consequences of receiving high quality referrals and establishing a good reputation. If you choose not to make customer relationships a top priority you could lose out on potential customers and establish a bad reputation. This is one priority that should never be pushed to the bottom of the list.