When you start looking into marketing strategies for your solar company you will find that there is a lot of research to support the effectiveness of a number of different strategies. But, it can be difficult to find research that has been done specifically with solar companies. Because solar panels are such a large purchase it may seem like some of the marketing strategies that work for other types of companies do not apply. One of the marketing strategies that can be very effective for many types of businesses is a customer referral program. But, are customer referral programs effective for companies that sell high consideration products like solar panels? In order to answer this question for your solar company it is important to understand the value of a customer referral for large purchases and how you can integrate a customer referral program with your current marketing efforts.
The value of a customer referral for large purchases
If a friend recommends a book or a restaurant you are not taking much of a risk by listening to their opinion and making a purchase. But, how does this apply when it comes to larger purchases? Does the recommendation of a family member of friend carry more or less weight when it comes to large purchases like solar panels? The Word of Mouth Marketing Association (WOMMA) found that a recommendation from someone you know actually has a bigger impact when it comes to higher-consideration categories. In fact, WOMMA reports that word-of-mouth referrals can drive up to 200 times more sales for high-consideration purchases like solar panels. This research highlights the value that a customer referral program can provide to solar companies. Not only are customer referral programs effective for businesses in general, they are especially effective for businesses that sell products that require a higher level of consideration.
How you can integrate a customer referral program with your current marketing efforts
Customer referral programs can be effective for solar companies but you still have to determine if it is possible to integrate one of these programs into your current marketing efforts. The good news is that there are ways to integrate a customer referral program into a modern marketing plan. One of the options that you can integrate seamlessly into a modern marketing plan is a customer referral mobile app. You can have an app designed for your customer referral program that customers can use to provide you with referrals. A major benefit of having an app for your referral program is that it creates a centralized location through which you can filter all of your referrals. This prevents potential leads from falling through the cracks which can happen when you do not have a system for capturing those leads.
Customer referral programs can be a very effective lead generation tool for solar companies. The effectiveness of a customer referral program is magnified even more because solar panels are such a large purchase. In addition, the ease in which you can integrate a customer referral program into your current marketing plan makes adding this valuable tool an obvious choice.