What is Branded App Marketing (BAM)?

Posted by James Vumback on January 3, 2017

Topics: Branded App Marketing

Before you rolled out of bed today, you probably used a mobile app. Maybe you snoozed your alarm clock app, checked your email, or perhaps you logged into Facebook and scrolled through your news feed.

It's okay, we all do it.

Companies are excited knowing they can influence their audience in the most personal of places with branded app marketing.


We know this really isn't a news-flash, but utilizing mobile apps to manage our day-to-day lives, increase our productivity at work, and stay connected to friends and family has become a part of our habitual routines. 

For your company's success, it has never been more critical to be able to engage customers and leads on their smartphones. According to eMarketer, adults in the US will spend nearly 2 hours a day on their smartphones in 2017. And even more staggering: they will spend 86% of that time in a mobile app as opposed to surfing a web browser. 


When you consider these numbers, developing a branded app marketing strategy makes a lot of sense.


With the overwhelming majority of people logging their smartphone usage in mobile apps, almost half of all small businesses have responded to the trend and are projected to have a mobile app developed by 2017. It's no surprise that teams at companies focused on growth are planning to leverage a custom-branded mobile application as a primary marketing asset this year.


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Branded app marketing (BAM) is a marketing strategy that uses a brand's mobile application to engage a network of consumers. Branded app marketing strategies are typically deployed to a brand-aware, highly-targeted audience to:

  • Build brand-loyalty
  • Expedite customer support operations
  • Maximize the potential for revenue generating activities, such as customer referrals and customer feedback.

Are you interested in learning why this matters? Check out 1 Big Reason You Need to Discuss Branded App Marketing with Your Team.

Learn why branded app marketing matters to your company.